Karis Care Services
Our collaboration with Karis Cares focused on delivering an implementation package aimed at website development and implementation. Developing a fully customizable, responsive website that serves the Roanoke and Lynchburg, Virginia area. Karis was under an extreme deadline to have their website complete, and we were able to meet the one-month deadline.
Complementing this, we produced engaging promotional and informational videos that clearly communicate Karis’ mission and services.
In addition, we created a professional photography library, including staff headshots that humanize the brand.
Website Design & Strategy
Project Goal: To create an engaging and user-friendly online presence for InHom that effectively showcases their services and enhances customer interaction.
Key Strategies:
User-Centric Design: We prioritized a clean, intuitive layout that guides visitors through the content effortlessly, ensuring a seamless browsing experience.
Responsive Development: The website is fully optimized for all devices, providing a consistent experience for users whether they are on desktop, tablet, or mobile.
Content Strategy: We developed a content plan that highlights InHom’s key offerings through engaging copy, compelling visuals, and informative resources to drive engagement and conversion.
SEO Optimization: Implementing targeted keywords and best practices to improve search engine rankings, ensuring InHom is easily discoverable by potential clients.
Analytics Integration: We incorporated tracking tools to monitor user behavior and gather insights, allowing for ongoing optimization and improvements.
Brand Cohesion: All design elements and messaging were aligned with InHom's brand identity, fostering a strong and recognizable presence online.
This strategy not only enhances InHom's visibility but also supports their long-term growth by connecting with their audience effectively.
Informational and Promotional Videos
Project Goal: To create impactful promotional and informational videos that effectively communicate InHom’s mission, services, and value to their audience.
Key Strategies:
Targeted Messaging: We crafted scripts that resonate with InHom’s target audience, clearly articulating the benefits and unique features of their services.
Engaging Visuals: Utilizing dynamic visuals and compelling storytelling techniques to captivate viewers and maintain interest throughout each video.
Professional Production: High-quality production values, including crisp audio, professional lighting, and thoughtful editing, to enhance credibility and viewer engagement.
Diverse Formats: We produced a variety of video formats, including promotional spots for marketing campaigns and in-depth informational pieces that educate and inform potential clients.
Call-to-Action Integration: Each video includes clear calls-to-action, guiding viewers on the next steps, whether that’s visiting the website, signing up for a newsletter, or contacting InHom directly.
Distribution Strategy: Collaborating with InHom to develop a distribution plan that leverages social media, email marketing, and their website, ensuring maximum reach and engagement.
This video strategy not only showcases InHom’s expertise but also builds a stronger connection with their audience, driving interest and inquiries.
Photography Library & Headshots
We provided InHom with an extensive design package that includes trifolds, brochures, booklets, and lead magnets tailored for their marketing efforts. This comprehensive suite of materials enhances their outreach and communication strategies.
Additionally, we delivered professional photography services, capturing staff headshots, event highlights, and on-site images for their client library. InHom now has full access to this photography library, allowing them to utilize the images across various platforms, including social media and marketing materials, to effectively promote their brand and engage with their audience.