Why 72% of Customers Prefer Video—and How Your Business Can Leverage It
Video marketing isn’t just a passing trend; it’s now a preferred way for most consumers to learn about services and products. A recent study by Wyzowl shows that 72% of customers prefer video over other content types. If your business isn’t using video, you’re leaving a powerful tool on the table.
At CSP, we specialize in crafting engaging videos that resonate with your audience—whether it’s an explainer video simplifying a complex service, a client testimonial video building trust, or short snippets optimized for social media. Here’s how you can make video a growth engine for your business:
3 Ways to Leverage Video for Client Acquisition
Client Testimonial Videos
Nothing builds trust faster than real customers sharing their positive experiences. According to HubSpot, video testimonials can increase conversion rates by up to 35%.Explainer Videos
Break down complex concepts into easily digestible content. Forbes found that 95% of consumers say videos help them better understand a product or service.Social Media Video Snippets
Short, engaging videos on platforms like Instagram and Facebook increase brand visibility and drive traffic to your website. According to Social Media Examiner, video posts receive 48% more views than other content types.
Implementing these strategies will help your business align with consumer preferences and increase your reach. Video isn’t just about entertaining your audience—it’s about building trust and driving conversions.
Let CSP guide you in producing high-quality videos that fit your business needs. Whether you’re a thought leader, home care business owner, or run a construction or manufacturing company, we have the tools and expertise to help you grow.
