Why Your Website Isn’t Ranking on Google

Apr 25

1. Your Website is Too Slow

Speed matters. Websites that take more than 3 seconds to load lose 53% of visitors. If your site is slow, people bounce before they even see your content. Google penalizes slow websites, which means even fewer people find you.

🔹 Fix It: Use Google’s PageSpeed Insights to check your load time. Compress images, minimize plugins, and switch to a faster hosting provider if needed.

2. Your Website Isn’t Mobile-Friendly

Over 60% of all Google searches happen on mobile devices (Statista). If your site looks bad on a phone, Google won’t rank it well—and neither will your customers.

🔹 Fix It: Use Google’s Mobile-Friendly Test to see if your site works well on phones and tablets. If not, it’s time for a website update.

3. You’re Not Using the Right Keywords

Your website needs the exact words your customers are searching for. If people are Googling “best home care services in Minnesota” and your website just says “quality elder care”, you’re missing out.

🔹 Fix It: Use Google Keyword Planner to find what people actually search for, then naturally add those phrases to your website content, headlines, and meta descriptions.

4. You Have No Backlinks

Google sees backlinks—when other sites link to yours—as a vote of confidence. Websites with strong backlinks rank higher in search results. No backlinks? Google assumes your site isn’t credible.

🔹 Fix It: Get featured in industry blogs, collaborate with local businesses, and list your business in online directories. The more quality sites linking to you, the better.

5. You’re Not Posting New Content

Google loves fresh content. If your website hasn’t been updated in months (or years), Google assumes it’s outdated and ranks it lower. Companies that blog consistently see 55% more web traffic.

🔹 Fix It: Post weekly blogs, update old pages, and add new FAQs to keep your site active.