Caring For The Customer

Talking with other businesses, we learn that customers are more likely to buy from a company that is genuinely interested in their needs and satisfies their expectations. Customers today expect the companies they interact with to go the extra mile in understanding their needs and meeting their expectations. This means more than just giving them what they want; it is about providing them with what they need. They want to feel like you genuinely care for them and anything less is unacceptable.

So how can you do this? And here come all the questions to get you thinking.

Provide an environment that is designed to be comfortable.

If you have a physical location for your customers, ask what do you want your environment to be? Is it one that is a place for conversation? For buying a product? Is it a warm atmosphere or a cool one? If it is for conversation, what is the level that you set your music at? Is it at a level that people can still hear themselves without shouting at each other?

Do you want people to stick around for a while and shop? How do you make them feel not rushed in the experience, but enjoy their time there? Do you train your staff to be honest, helpful, and caring for the customer?

Put yourself in the customer’s shoes.

What does a typical customer of mine need? How can I help meet that need with my product brand or service? Is there something I am doing that is detrimental to my customer’s experience? Who is the ideal customer?

Asking these questions can get you thinking about how you can begin to start caring for the customer even more. Because after all, if the customer has a great experience they are going to tell others about your company. And what people tell other people about your company is what story branding is all about.