3 Things for Choosing the right culture for your organization
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It can be tricky to keep the culture at the forefront in today's marketplace. With the pandemic and many people working from home, organizations need to be careful not to lose their identity. Culture isn’t something to be ignored.
Culture is something that must be intentional and invested in if an organization is going to be successful at story branding. Story branding isn’t what you sell, or what service you offer. Story branding is what your employees and other people say about your organization.
In order to be effective, your company needs a good culture that people will want to associate with, So they tell the story of your organization in a positive light. A company's culture is one of the most important factors in the success of that company. It drives more than just how employees act, but also how customers act.
3 Things for Choosing the right culture for your organization
1) Culture is the leader's choice.
As leaders of an organization, the culture you choose to have will determine how your team operates, how engaged they are in their jobs, and what type of work they produce. Culture really starts at the top and has to be modeled by you.
Culture is something that people put a lot of emphasis on in terms of both organizational development and communications. Creating culture can be difficult because it's not something you can just make up overnight. It takes time to develop a culture - the wrong kind of culture, where things are forced upon people or when there are no clear boundaries for behaviors, can be toxic and unproductive.
A chosen culture is always better than having one by default because the former has leaders who are invested in it and who were able to create an environment that fosters collaboration, creativity, innovation and personal growth.
2) Culture Helps Productivity
A company's culture impacts all aspects of the company, including employees' productivity.
A positive culture promotes better employee growth and development, which in turn leads to more accomplished work being done. Employees feel valued and this boosts their productivity. Positive cultures also help with retention rates and make it easier for employees to go above and beyond when they are doing their work.
When people feel like they belong, they will be more engaged in their work and be more productive because of it. Positive cultures also foster creativity and innovation, which lead to better products and services for customers.
3) Culture Helps Hire The Right People.
Healthy organizations hire the right people who fit their established culture. They realize that hiring good talent does not replace good culture. Instead of hiring for a “role to fill,” they hire the right type of people and then find a good role for the person they hired. Skill sets can be taught, but belief in an organizational culture speaks to individual beliefs and values. Skills can be taught, beliefs are somewhat ingrained. That is not to say someone can be warmed up to a culture, but make sure they fit that culture before you ever assign them a role.
Culture is more than just the aesthetic of the organization. It starts with providing a safe and healthy work environment for your employees. Then, making sure that they are happy and feel valued by their peers, boss, and company. Finally, giving them an environment where they can be productive at their best.
It's not hard to see how organizations can make themselves attractive to potential candidates by prioritizing culture. When fostering talent within the organization, involving employees in decision-making, and having a transparent approach to work matters; it results in an increase in employee satisfaction and retention rates.
So start getting people talking about your organization by establishing a healthy culture. This will get them talking about your company in a positive way, and after all, that is what story branding is all about.
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